Job Description:
The marketing manager is responsible for planning, creating, and executing SunSpec’s marketing and communications activities across all digital channels including website, email, press and social media. From an organization and execution standpoint, the role requires an understanding of current digital marketing tools such as WordPress, Mailchimp, Google Analytics, and Eventbrite (see more below). From a content creation standpoint, the role requires strong written and verbal communication skills as well as proficiency in graphic design. Topics include technical and industry-specific knowledge.
Tasks and Responsibilities:
Website Management
- Regular post/page/event creation
- Web copy updates and quality control
- Content organization
Email Marketing
- Monthly newsletter
- 2-3 weekly event promo emails
- Targeted news releases/member updates
- Audience targeting and list management
Event/Webinar Strategy
- Promotional graphic creation
- Event planning and scheduling
Social Media
- Emphasis on LinkedIn
- Weekly communications
Press/Media
- Writing and pitching press releases to industry-specific online outlets
- Coordinating releases and testimonials with SunSpec member companies
Reporting
- Track and report performance metrics across all platforms on weekly basis